In the HBO documentary Fake Famous, three young people agree to participate in a social experiment. They move to Los Angeles and allow the film’s director to turn them into social media influencers. The director choreographs photo shoots to manipulate the idea of a glamorous lifestyle. Then, he buys followers so it appears each participant’s social media accounts are popular and influential.
The documentary is meant to criticize how social media isn’t real and most images are manipulated. Social scientists are finding users are not just editing settings on social media. Users, especially women, are editing their bodies and faces. And this practice has led to a new standard of beauty.
Problematically, social scientists say this standard of beauty is nearly impossible to obtain. Some people have turned to cosmetic surgery to get the results they want. Others are grappling with anxiety or eating disorders. Researchers say it’s a growing issue impacting young people worldwide.