Why Are People So Into Astrology Right Now?

Stress and uncertainty, a longing for self-discovery and an overall explosion in pop-culture might all play a role.

By Carla Delgado
Aug 24, 2021 11:00 PMSep 7, 2021 7:16 PM
Astrology horoscope
(Credit: Billion Photos/Shutterstock)

Newsletter

Sign up for our email newsletter for the latest science news
 

Humans have looked to the stars for guidance since the beginning of time. In fact, astrology has been around for thousands of years. While it’s no longer regarded as the scholarly tradition it was centuries ago, many individuals continue to study the influence of celestial bodies on human activity. The general interest in astrology has grown steadily over the past few decades, building the foundation for its seemingly-sudden surge of popularity today.

Signs of the current astrology boom are everywhere on the internet. You don’t have to spend much time online to come across horoscope social media accounts or zodiac-themed listicles. Memes on astrology feature virtually anyone you can think of, from Hollywood celebrities to Sailor Moon characters. And people use astrology-based smartphone applications to assess romantic compatibility and understand interpersonal relationships.

0 free articles left
Want More? Get unlimited access for as low as $1.99/month

Already a subscriber?

Register or Log In

0 free articlesSubscribe
Discover Magazine Logo
Want more?

Keep reading for as low as $1.99!

Subscribe

Already a subscriber?

Register or Log In

Stay Curious

Sign up for our weekly newsletter and unlock one more article for free.

 

View our Privacy Policy


Want more?
Keep reading for as low as $1.99!


Log In or Register

Already a subscriber?
Find my Subscription

More From Discover
Recommendations From Our Store
Shop Now
Stay Curious
Join
Our List

Sign up for our weekly science updates.

 
Subscribe
To The Magazine

Save up to 40% off the cover price when you subscribe to Discover magazine.

Copyright © 2023 Kalmbach Media Co.